up77's Privacy Policy

Introduction & Scope

up77 is a secure and reliable online gaming and sports betting platform operated in Bengali for players in Bangladesh. We place the highest priority on protecting our users' privacy. This privacy policy describes in detail how up77 collects, stores, uses, and where necessary shares your personal information with third parties.

This policy applies to the website https://up77.bar, including the main site, the mobile version, and any related services provided by up77. When you create an account on our site, use our services, or contact us, you fall within the scope of this policy.

The information we collect is used solely to improve your service experience, ensure secure transactions, and maintain a responsible gaming environment.

Information We Collect

up77 may collect the following types of information:

2.1 Information You Provide Directly

Information you voluntarily provide when registering on our platform or using our services:

• Name and contact details (mobile number, email address)
• Date of birth — for age verification (for those aged 21 or older only)
• Identity verification documents (national identity card or equivalent)
• Mobile wallet details — bKash, Nagad, Rocket, or Upay account number
• Password and security-related information

2.2 Automatically Collected Information

When you visit our site or use the app, the following information may be collected automatically:

• IP address and device identification details
• Browser type and operating system details
• Time spent on the site, pages visited, and navigation patterns
• Data obtained from cookies and similar tracking technologies
• Login times, transaction history, and gaming activity

2.3 Transaction-Related Information

During deposits and withdrawals, we record the transaction amount, time, method (bKash, Nagad, Rocket, or Upay), and transaction status. This information is used to ensure financial security and prevent fraud.

Purpose of Using Information

up77 uses your information for the following legitimate purposes:

• Account management: To create, verify, and maintain your account.
• Financial transaction processing: To complete deposit and withdrawal processes smoothly.
• Security and fraud prevention: To keep your account secure through SSL encryption and advanced security measures.
• Customer support: To resolve your issues via 24/7 live chat or email.
• Responsible gaming: To monitor gaming activity, identify risky behavior, and provide necessary support.
• Age verification: To allow only those aged 21 or older to use the platform.
• Service improvement: To make your experience better and more personalized.
• Legal compliance: To comply with applicable laws and regulations.

We never sell your information to third parties for commercial purposes.

Information Sharing & Disclosure

up77 may share information with specific third parties in limited circumstances and on the basis of strict agreements:

4.1 Service Provider Partners

Minimum necessary information may be shared with trusted partners for payment processing, identity verification, and managing technical infrastructure. These partners operate under strict confidentiality agreements.

4.2 Legal Obligations

Disclosure of information may be required by court order, lawful government directive, or applicable law. In such cases, we will disclose only the minimum information required by law.

4.3 Protecting Financial Integrity

Necessary information may be shared with relevant authorities to prevent money laundering or fraud.

Data Security Measures

up77 has adopted industry-standard technical and organizational measures to ensure the security of your information:

• SSL encryption: All data transmissions are protected by 256-bit SSL/TLS encryption.
• Secure servers: Your information is stored on secure servers in a controlled environment.
• Access control: Only authorized personnel can access your information when required for their specific responsibilities.
• Regular security audits: The security of our systems is regularly tested and updated.
• Two-factor verification: A multi-layer verification system is in place to provide additional protection for your account.

Please note that no method of data transmission or storage on the internet is 100% secure. We take every possible measure to protect your information, but we cannot guarantee complete and absolute security.

Cookie Policy

The up77 website uses cookies and similar tracking technologies. Cookies are small data files stored in your browser.

6.1 Types of Cookies

• Essential cookies: Required for the site to operate and to maintain login sessions.
• Functional cookies: Remember your preferences, such as language selection.
• Analytical cookies: Help analyze site usage to improve service quality.

6.2 Cookie Control

You can accept or reject cookies by changing your browser settings. However, disabling essential cookies may cause some features of the site to not work properly.

Data Retention Period

up77 retains your personal information only for as long as necessary to fulfill the purpose for which it was collected:

• Information for active accounts is retained for as long as the account remains active.
• Transaction records are kept for the period required by applicable law.
• Certain information may be retained after account closure to meet financial and regulatory obligations.
• Security-related logs are retained for a defined period.

Once the need for retention has ended, we securely delete or anonymize the data.

Your Rights

You have the following rights regarding your personal information:

• Access: The right to know what information we hold about you.
• Right to rectification: The right to request correction of inaccurate or incomplete information.
• Right to erasure: The right to request deletion of your information in certain circumstances, subject to limitations where legal obligations apply.
• Restriction of processing: The right to request restriction of the use of your information in certain circumstances.
• Right to object: The right to object to the use of your information for specific purposes.
• Portability: The right to receive your information in a structured and commonly used format.

To exercise these rights, please contact us. We will review your request as promptly as possible.

Protection of Minors

up77 strictly ensures that its platform is for individuals aged 21 or older only. We do not intentionally collect any personal information from minors. An age verification process must be completed when creating an account.

If we become aware that information belonging to a minor has been collected by mistake, we will delete it immediately and close the associated account.

Third-Party Links

Our platform may occasionally reference third-party services or content. These third parties have their own privacy policies, and up77 has no responsibility or control over their collection and use of information. We encourage you to read the privacy policy of any third-party site or service before using it.

Changes to the Policy

up77 may update this privacy policy from time to time. For any significant changes, we will:

• Publish the updated date on this page.
• Notify you via your registered email or account.
• Provide notice a reasonable time before the changes take effect.

Continuing to use our services after an update will be considered as your acceptance of the revised policy. We recommend that you review this page regularly.

Data Transfers

Your information may be stored or processed on servers located outside Bangladesh. In such cases, we ensure that your information is handled with appropriate protection. We only work with partners or service providers who follow internationally recognized standards for data protection.